Get to BETA in 100 days

We’re founders, investors, and strategists who build new ventures inside forward-thinking enterprises.

Bring a BETAx Intrapreneurship Accelerator to your company, and together we can reimagine the future.

The BETAx Accelerator Program

The Intrapreneurship Bootcamp jumpstarts the innovation project and gets you out of the building to talk to customers. You’ll learn how to use key tools and techniques such as the Lean Canvas and Empathy Mapping to test your assumptions and rapidly iterate on prototypes. The goal? Leave this week with a customer problem you are fired up about solving.

Discovery and Problem Validation puts the customer at the center of your process, using key insights to determine what is most important to them. By the end of the discovery period, your team will be confident that they have hit on a real problem that is both felt by customers and that your company is well-positioned to tackle.

At Demo Days, teams pitch for “pre-seed funding” to executives who will select investment opportunities to bring to market. Teams will justify their assumptions, demonstrate a clear customer proposition, and share their business model.

Build an early solution (MVP) that you can test with real target customers. Gather feedback, and use those insights to evaluate market potential and quickly iterate. Our team of entrepreneurs, strategists, and investors keep you on track with scheduled office hours and always-on coaching.


We fundamentally believe in the power of creating new ventures and the internal accelerator model to drive growth for AB InBev.

Highline BETA has helped us immensely in designing and delivering the program, guiding teams on using a rigorous validation approach to new ideas, and providing an entrepreneurial perspective that helps our new ventures succeed.

Alastair Kenvyn
Global Director ZX Ventures, AB InBev

Heidi Tsao

This past summer, my company partnered with Highline BETA to learn about lean startup methodology. To ramp up on this new way of thinking and working, the team was immersed in an intensive boot camp, led by our engaging teacher, Ben Yoskovitz.

The experience was transformative and launched us into the adventure of working like a startup within a larger company.

Heidi Tsao
Director Digital Experience, Morneau Shepell

Why BETAx?

Execute on New Innovations that Win

Launch new products, services, business units or new ventures that will delight customers, partners, and key stakeholders.

Validate New Business Opportunities

Identify meaningful customer problems and make the case to pursue new venture opportunities that solve them.

Learn a Process of Innovation

Get the support your team needs to leverage startup innovation methods and drive repeatable performance.

 Highline BETA

We’re a team of entrepreneurs, strategists, and investors who all share one fundamental belief: Corporate intrapreneurs can unlock real business potential that will transform industries from the inside out.